Ireland’s food and beverage exports are worth some €8bn. The initiative, launched by Bord Bia, the Irish Food Board, in Dublin yesteday, has a budget of €1m and is to be run in association with the UCD Michael Smurfit Graduate Business School.
Bord Bia chairman Dan Browne said: “The Irish food industry will benefit not just in terms of new business development opportunities but also, on completion, from the availability of a network of highly skilled and experienced marketing executives".
The fellows will undertake some 200 assignments in the international marketplace.
